~25%
Equity, all in
My entire compensation for the engagement — no retainer, no hourly, no separate consulting invoice. The number moves with stage and with how much of the company already exists when I arrive.
Equity Partnership
Most of my work is project consulting. For two companies at a time I do something different: I come in full-time on an AI business and take equity instead of fees, so the only way I get paid well is if the company is worth something.
There is no standard contract here — a pre-seed company with a prototype and a Series A company with revenue are not the same deal. What follows is the shape I usually start from: deliberately simple, and weighted so I carry risk alongside you rather than in front of you.
~25%
My entire compensation for the engagement — no retainer, no hourly, no separate consulting invoice. The number moves with stage and with how much of the company already exists when I arrive.
~5%
A slice vests on day one. You get a partner who is already invested rather than one waiting out a cliff before they commit.
36mo
The remainder vests monthly across roughly three years, so my upside is tied to where the company actually ends up rather than to how long I stay in the room.
2×
Unvested equity accelerates only if there is both a change of control and a termination. An acquirer cannot strip the position, and you are not exposed on a sale alone.
Treat these as averages, not an offer. The split, the vesting schedule, and the shape of the acceleration all move with stage, scope, and what the company needs — and whatever we land on gets papered properly by your own counsel before anyone signs.
Model selection, data pipelines, API integrations, evaluation, and the automation layer underneath it — designed to be maintained after I am done.
Positioning, acquisition, lifecycle, and the reporting to know which of it is working. The same marketing strategy work I do on retainer, applied to your company.
Your people end up able to run and extend what we build. The goal is that the company does not need me at month 37.
Real working hours inside your company, in your standups and your roadmap — not a monthly advisory call.
This only works when the equity is worth something and the company is far enough along to absorb someone senior. If that is not you yet, the standard consulting engagements are the better route — and I will tell you so.
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