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case study

An AI travel agent powered by real human guides and reviews.

Mara helps you explore new places, plan trips, track prices, and save your travel memories all in one place.

Mara does four things

  1. Plan with Mara

    • Day-by-day travel itineraries planned with Google Maps
    • Real travel times and routes between stops
    • Google ratings and reviews for each stop
    A screen recording scrolling Mara's trip planner from the top, in light mode, for a demo trip, "Los Cabos in March": the trip header, the Stay at Hotel El Ganzo, the WestJet flight in, then each Day with its route by car (Day 1 in San José del Cabo, Day 2 in Cabo San Lucas and El Arco, Day 3 a day trip to Todos Santos) and the list of ideas at the bottom. Beside it, a satellite Google map moves to each Day as it scrolls into view, drawing that Day's route between its pinned stops.

  2. Track with Mara

    • Vacation package, cruise, flight and rental car prices from top travel providers
    • Price history
    • Alerts when the price drops, reaches a new low, or falls below a price you've set
    • Costco Travel
    • Expedia
    • Booking.com
    • WestJet
    • Air Canada
    • Air Transat
    • Sunwing
    • Porter
    • Delta
    • United
    • American Airlines
    • Southwest
    • Emirates
    A screen recording of setting up a price tracker in Mara. From the Price Tracker page, a new all-inclusive search is named "Jamaica in January", flies from YYC, picks Jamaica on a map of the Caribbean and January 15 to 22, and is created, landing on its first check. It then cuts to a Cancún tracker that has been running for 28 days: CA$2,279 for two adults, marked "A good price to book", CA$38 above the low of CA$2,241, beside its price chart, then the resorts it has seen and its recent checks.

  3. Explore with Mara

    • Stop-by-stop travel guides from creators who actually took the trip
    • "Plan this trip" to copy a guide into a new or existing plan
    • Destination suggestions from a massive catalog
    • Places ranked by trip style, month, budget and flight time
    • Best months to visit each place and months to avoid
    Mara's Explore page: a "Just ask" box for describing the trip you want, suggestions such as "Beach in February, ~$2,500/person", and an "In season now" row of destination cards for Puerto Vallarta, Paris, Los Cabos, Cancún and Maui.

  4. Journal with Mara

    • Collect Stamps with your trip photos, videos and notes, mapped with Google Maps
    • Unlock countries you've visited on your travel map
    • Share your trip memories with your family and friends
    A screen recording of Mara's Journal. It opens on the travel map, "Map · 13 places", a world map with every stamped country shaded and each place pinned with its Stamp, then scrolls down the illustrated Stamps by year and opens the Kyoto, Japan Stamp. Its page shows the Stamp's drawing of iced matcha and a strawberry crepe and the memory line, then each Day's note and photo (an evening street in Gion, the torii gates at Fushimi Inari, the Arashiyama bamboo grove) while a Google map beside it moves to that Day's place. It ends on the "Share this stamp" dialog.

Product Design

  1. Visit withmara.appThe public withmara.app homepage: "Travel AI that plans your perfect trip." over a purple sunset sea, the line "Mara helps you pick where to go, plans the days and watches the price. Back home, keep every trip with a Stamp.", an Ask Mara box, and the start of the Popular destinations row.
  2. Visit withmara.appMara's sign-in page in dark mode: "Track with Mara" above a Sign in card with Google, Facebook and passkey buttons, an email and password form and an emerald Sign in button, over a dotted ground where a faint plane flies a dashed route behind the card.
  3. Visit withmara.appThe notifications inbox in the demo account: an all-time low on the Cancún tracker at CA$2,241, CA$140 under the old low, then an all-time low on a Punta Cana tracker, each with the trip's photo and a small price chart.
  4. Visit withmara.appA Stamp page in dark mode for Kyoto, Japan, March 26 to 31, 2024: the memory line, "6 days · 3 photos", and Day 1 in Gion with its note and an evening street photo, beside a dark Google map of Kyoto tagged Gion, Fushimi Inari and Arashiyama.

Mara's brand

Mark

  • Top needle solid #10B981
  • Bottom needle 30% opacity

Logo in use

  • House
  • Plan share card
  • Journal share card
  • Sign-in button

Color

  • #A78BFAviolet-400

    Plan

  • #10B981emerald-500

    Track

  • #F59E0Bamber-500

    Explore

  • #38BDF8sky-400

    Journal

  • #0A0F0EGround
  • #F4F6F5Ink
  • #9AA7A2MutedSecondary text.

Type

Plan the trip. Track the prices. Keep the memories.

  • 500 Medium
  • 600 SemiBold
  • 700 Bold
  • 800 ExtraBold

Plus Jakarta Sans

Type

Kyoto

FrauncesOnly Stamp titles

Headline

Travel AI that plans your perfect trip. / tracks price drops. / finds where to go. / journals your trip.

Flight path

  • Dashed route #A1A1A1 at 10% opacity
  • Plane at 5% opacity, one lap every 12 seconds
  • Trail #FFFFFF at 35%, 20% and 10% opacity

Imagery

  • A red and white lighthouse on a rocky headland above a turquoise bay.
  • A white sailboat on a deep blue bay between pine-covered points.
  • A stepped stone pyramid above a green jungle canopy at sunset.
  • A striped hot-air balloon over rolling green hills at sunset.
  • A pink flamingo wading in a calm turquoise lagoon.
  • A black gondola moored on a canal between pastel houses.
  • Pink cherry blossoms over a still lake with hills behind.
  • Thatched overwater bungalows on a turquoise lagoon below a green peak.

Flat mid-century screen print style with fine paper grain.

Print

AccentInkFillBand
Terracotta#A84226#D45E3C#FAE0CF
Jungle#18663E#2C8854#D2E8CC
Hibiscus#B22056#D83A74#F9D6E2
Lagoon#006A80#008AA5#C8E7EC
Mango#984800#D06800#FCE0B6
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